Vice & Virtue Coffee is a micro-batch, artisan coffee roaster in Memphis, Tennessee. And we want to give you access to some of the best coffee on the planet. So we partner with ethical cultivators, harvesters, and processors who believe, like you do, that coffee is more than a drink.

Our process starts with sourcing impeccable green coffee from farmers who grow and harvest it with obsessive care. We then experiment with different roasting styles to coax the most complexity and flavor from each bean. We think it’s the only way to end up with jaw-dropping coffee. Try some for yourself and see if you agree.

Why specialty coffee?

Vice & Virtue only roasts specialty-grade coffees — a distinction only a small fraction of the world’s coffee is good enough to earn. And just a small percentage of that actually makes it into a Vice & Virtue bag. That’s because we try to curate the most interesting, flavorful, and exciting beans we can, so you can experience an incredible cup of coffee. We’re proud members of the Specialty Coffee Association (SCA) and support a fair, sustainable future for the coffee industry and the people who touch every part of it.

Who’s behind Vice & Virtue Coffee?

We’re glad you asked. We’re Tim and Teri Perkins, the coffee-crazed team behind every Vice & Virtue bean. Once, a cup of coffee was just a daily crutch for us. But things changed when we realized that coffee can be enticing, invigorating, and even provocative. The depth and complexity of this little bean and the culture surrounding it started us down a path full of wild flavors, personalities, and emotions.

We took that spark and began roasting coffee at home. After three years of trial, error, and a whole lot of learning, we enrolled in the SCA’s Roaster Pathway training program, investing countless hours honing our craft and understanding the science of roasting. As our passion for coffee grew, so did our roasting operation. One commercial roaster later, and Vice & Virtue was born. We now operate our micro-batch roastery in the Broad Ave Arts District of Memphis, Tennessee, and we’re excited for what the future holds.

In the news. . . .

• Artisan coffee roaster Vice & Virtue Coffee to open coffee shop in Downtown Memphis. Memphis Commercial Appeal, July 12, 2019

• The Weekly Dish: Headed to the Memphis Farmers Market? Here are a few of my favorite things. Memphis Commercial Appeal, June 26, 2019

• The Best Coffee in Every State 2019, Food & Wine, March 28, 2019.

• This, That. The Memphis Flyer, March 28, 2019

• Historical Inaugural Memphis Events: Memphis 901 FC Soccer, Malco Powerhouse, Coffee Expo. The Memphis Flyer, March 15, 2019

• Grind City Coffee Expo is Bringing the Brew to Memphis. Daily Coffee News, March 6, 2019.

• A celebration of coffee: Grind City Coffee Expo to feature Memphis vendors, roasters. The Commercial Appeal, March 6, 2019.

• Grind City Coffee Expo set for March 9th; plus Comeback Coffee and Vice & Virtue. The Memphis Flyer, February 28, 2019.

• Grind City Coffee Expo Buzzes Into Town. Memphis Magazine, February 24, 2019.

• The Science and Art of Good Coffee at Vice & Virtue. Choose 901, February 4, 2019.

• Save the Date: Grind City Coffee Expo. Choose 901, January 14, 2019.

• Grind, Sip, Repeat! Introducing The Grind City Coffee Expo. I Love Memphis, January 11, 2019.