Our cafe inside the ARRIVE Hotel in downtown Memphis has officially REOPENED!!! M-Th, 7am-4pm; F-Sun, 7am-5pm. For free delivery in Shelby County, TN, enter code "STAYHEALTHY" at checkout. We are also offering free shipping for ALL orders over $25 for the time being. Enter code "FREESHIP" at checkout. Stay safe, be kind, and help others. See you soon! Love, The VVC fam

Our Story

Who’s behind Vice & Virtue Coffee?

We’re glad you asked. We’re Tim and Teri Perkins, the coffee-crazed team behind every Vice & Virtue bean. Once, a cup of coffee was just a daily crutch for us. But things changed when we realized that coffee can be enticing, invigorating, and even provocative. The depth and complexity of this little bean and the culture surrounding it started us down a path full of wild flavors, personalities, and emotions.

We took that spark and began roasting coffee at home. After three years of trial, error, and a whole lot of learning, we enrolled in the SCA’s Roaster Pathway training program, investing countless hours honing our craft and understanding the science of roasting. As our passion for coffee grew, so did our roasting operation. One commercial roaster later, and Vice & Virtue was born. We now operate our micro-batch roastery in the Broad Ave Arts District of Memphis, Tennessee, and we’re excited for what the future holds.

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